THE MILLENNIALS ARE COMING! THE MILLENNIALS ARE COMING!
Realtors are quite interested in demographics and often times will focus their marketing efforts on particular segments of the demographics spectrum, such as: Seniors; Hispanics; Asians; etc. One segment of demographics which realtors have largely ignored is the “millennial” segment, and they have ignored the millennials for a very specific reason. Millennials do not buy homes. The reasons for the lack of home purchases by millennials include (1) the sluggish economy, (2) high unemployment in the millennial ranks, (3) high student debt burden, and (4) delayed marriage and child rearing. And of course, they can always go back home and live with Mom and Dad.
Realtors may want to reconsider their lack of interest in marketing to millennials, and pay close attention to the millennial “hot buttons.” Click here for more details.